BUTTI

PLEASE DISTURB
Hey Buttie!
YOUR PERSONAL BUTLER
The App that lets you keep your butt in your seat.

Seat-side ordering for every venue that requires service.

INVESTOR PREVIEW · DRAFT · SEPTEMBER 2026

Buttie table tent on a side table in a cigar lounge

The problem

The most expensive moment in hospitality is a guest with an empty glass, looking for a server.

The problem

Everyone loses the same five minutes.

Guests wait

They wave, stand up, walk to the bar, or skip the second round. At a stadium, a pool or a cigar lounge, getting up costs the seat, the play or the conversation.

Staff walk

To the table to ask, to the register to key it in, back with drinks, back with the check, back with the card. One of those trips is the one the guest wanted.

Owners can't see it

The round that was never ordered is in no report. Neither is the hour a good server spent typing.

QR menus exist (Toast, Square, sunday, me&u, GoTab). They put a menu on a phone. None we found tells the guest what to order, works on any seat without a table, and rides alongside the register a venue already owns.

The idea

A butler named Buttie, and a door hanger that says the opposite of every other door hanger.

Every hotel door says "Do not disturb." Ours says "Please disturb." The guest scans it, says "Hey Buttie," and the order goes to the bar. They never move their butt.

The hanger is the logo. The hole for the doorknob and the slot that slides over it form a lowercase b. The two lines under it are a butler's collar.

Buttie door hanger on a hotel room door handle

Four Buttie hangers on a club chair, a pool lounger, a stadium seat and a golf cart

One design. Any seat. No table required.

Club chair, pool lounger, stadium seat, golf cart, hotel door. The code on each one knows the venue and the seat.

How it works

Scan. Order. Stay seated.

The guest scans the hanger

The code knows the seat: Table L3, Cabana 7, Section 114 Seat 12. No download needed to start.

They tap it or say it

Browse the menu, take the pairing quiz, or hold the button and say "Hey Buttie, bring me a Corona in a glass with a lime." One cart for the whole venue.

The order lands by station

Drinks to the bar screen, cigars to the humidor, food to the kitchen. Every ticket shows seat and name.

A tab opens on the existing register

Buttie writes the sale into the system the venue already uses. Nothing is replaced.

Not a concept

It already runs every night at our own lounge.

At Aficionados Premium Cigars, under its working name Stack Finder: ordering by table and seat, a pairing quiz, bar and humidor screens, a staff app, and tabs that open on a Lightspeed register. Buttie is the brand that takes it to other venues.

What the tool lets you order

Everything on the menu, the way a good server would ask.

BUTTIETABLE L3

Good evening, Juan.

Stay where you are. What may I bring you?

CIGARS

SPIRITS AND COCKTAILS

KITCHEN

HELP ME CHOOSE A PAIRING

Ask for something: ice, a cutter, the check

Home

CIGARSHUMIDOR

Padrón 1964 Anniversary

Maduro · Full body · Cocoa and espresso

Single$24

Quantity− 2 +

How would you like it cut?

StraightV-cutPunchI'll cut it

Pairs with

Aged rumOld Fashioned

ADD TO ORDER

Cigars: quantity, cut, pairing

COCKTAILSBAR

Old Fashioned

1 · Which spirit?

BourbonWhiskyTequila

2 · Which bottle?

HousePremiumTop shelf

Spirits by the pour

½ oz1 oz2 ozBottle

Garnish

Orange peel ×1Cherry ×2

ADD TO ORDER

Drinks: spirit, bottle, pour, garnish

YOUR ORDERTABLE L3

Padrón 1964 · straight cut×2

Old Fashioned · bourbon×1

Club soda×1

Charcuterie board×1

SUBMIT ORDER

KEEP BROWSING

On my way.

Bar and humidor have your order

One cart, every station

The guest app

One app. A color for every kind of venue.

Cigars by the single or box. Pours from a half ounce to a bottle. Cocktails, wine, beer, food, and the small requests that cost a trip: ice, a cutter, the check.

Voice ordering

"Hey Buttie, bring me a Corona in a glass with a salted rim and a lime."

The guest holds one button and says it the way they would say it to a person. Buttie turns the sentence into a cart using that venue's real menu: the drink, the glass, the garnish, the note for the bar.

Nothing is sent until the guest taps confirm, so a misheard word never becomes a wrong drink. None of the competitors we reviewed advertise voice ordering from the seat.

Working in the preview today with our real menu. Phones do not allow an always-listening wake word inside an app, so it is hold-to-talk.

Try it

A working preview, with our real menu.

buttie-deck-4r8q.pages.dev/app/

425 in-stock drinks with every size, spirit and bottle choice on cocktails, mixers, garnishes, cigars with a cut, voice ordering, request anything, tab with optional tip and checkout, six venue colors. Design preview: sends no orders.

The staff side

Staff stop taking orders and start delivering them.

TICKET SF-F2RA · BARFOR: JUAN · TABLE L3 · SEAT 21 × OLD FASHIONEDBourbon · house · orange peel ×11 × CLUB SODATAB OPEN ON REGISTER

MARK DELIVERED

Station screens

Big readable tickets: who, where, what, how to make it. A chime for each new order.

Staff app

Open and rename tabs by table and seat, add to an order, move or merge tabs, clock in and out.

Manager tools

Void with a reason the guest sees, merge tabs, auto-close paid tabs, end-of-day report.

The efficiency

One round of drinks, counted in trips.

Table service today

Notice the guest, walk over, take the order
Walk to the register and key it in
Wait at the bar, pick up
Deliver
Check back
Bring the check
Take the card, run it, return it

7 steps. 1 of them wanted.

With Buttie

Pick up the order the screen already announced
Deliver it to the named seat
When the guest taps Checkout, bring the terminal once

3 steps. All of them wanted.

No order-taking, no keying in, no "whose drink is this", no wrong-tab fixes.

The efficiency

orders typed by staff

The guest's phone is the order pad. Modifiers arrive spelled out.

cart, every station

A cigar, a cocktail and a plate reach three places from one tap.

Any

seat, no table needed

The hanger gives a lounger, a stadium seat or a golf cart its own address.

Market context

What other vendors report for seat ordering.

Measure	Figure	Source
Guest spend when ordering from the seat with a visual menu	20–40% higher	me&u / Mr Yum (vendor claim)
Time saved per table turn with pay-at-table	6–10 minutes	sunday (vendor claim)
Tip rate on digital payment	20–22%	sunday (vendor claim)
Revenue after seat ordering, airport venues	+30%, voids 0.5%	OTG (company-reported)

Competitors' published claims about their own products, shown as context. They are not Buttie results. Ours will come from Aficionados' register data and pilot venues.

Competition

Others proved guests will order from their seat. None of them owns every seat.

Company	Where they stop	Where Buttie differs
OTG (flo Xgen)	Built for its own airports. Owns the venue and the register. Has said it wants to license flo; one non-airport restaurant found.	Any seat in any venue, on the register the venue already owns.
PourThat	Closest concept. Two cities, drinks only.	Cigars, food and drinks in one cart, station screens, staff app, register tabs.
GoTab	It is the point-of-sale system. The venue switches registers.	Rides alongside the existing register. Nothing to replace.
me&u / Mr Yum	A menu and a pay button. No recommendation, needs a table code.	Tells the guest what to order; the hanger works where there is no table.
sunday	Payment first, ordering second.	Ordering, pairing and service calls first.
Toast, Square, SpotOn	Generic, tied to their own register, no personality.	A brand guests remember and a physical product at every seat.

Based on each company's own site and press coverage, web search September 2026.

The proof is already out there

OTG bet 350 airport venues on ordering from the seat.

+30%

revenue after seat ordering

Voided orders down to 0.5%. Company-reported.

3:38

from sitting down to the kitchen

Paying and closing out: 55 seconds.

21,000

iPads retired for a QR code at the seat

A code at the seat beats a screen at the seat. Our hanger starts there.

OTG is built for its own airports and owns its registers. Buttie is built for every other seat, on the register a venue already has.

Saving money on labor

The same team covers more seats. Or the same seats need fewer hours.

Hourly staff hours per week measured184Hourly staff on a typical day measured3.2Bar orders per week measured444Already ordered through the app measured12%Loaded cost per staff hour (to confirm)$22Share of shift on orders, keying, checks (estimate)35%Share of that work Buttie removes (estimate)60%

39staff hours freed per week

$44,204value of those hours per year

+27%more seats per person, if you keep the team

Measured: Aficionados' time clock and Lightspeed register, Sept 5 to 18, 2026. Estimated: hourly cost and the two percentages. Cross-check: 444 orders a week at about 3 minutes each is roughly 22 hours, so the range is 22 to 39 hours a week.

Saving money on labor

Three more places the savings show up.

Fewer mistakes to pay for

Orders arrive typed by the guest with the seat attached. Fewer remakes, fewer comps, fewer tabs on the wrong table.

New staff useful on day one

The screen says what to make and where it goes. Less menu training before someone can carry a tray.

Coverage where servers can't reach

Pool decks, fairways, upper sections and patios are costly to patrol. With a hanger on the seat, staff walk only when there is an order.

Who can use it

Anywhere people sit, and someone pours.

Cigar loungesDon't get up.

Hotels and resortsRoom service, the easy way.

Stadiums and arenasSection 114? We'll come to you.

Golf and country clubsHole 9. Thirsty?

Casinos and sportsbooksDon't miss a play.

Cruise ships and yachtsDeck 12. Drink in hand.

Beach and pool clubsSandy feet? Stay put.

Nightclubs and VIPTap, don't wave.

Breweries, distilleries, wineriesNext flight? Stay on your stool.

Steakhouses and restaurantsJust tap.

Dine-in cinemasDon't miss a scene.

Concerts and amphitheatersOrder from your spot.

RacetracksEyes on the race.

Airport and private loungesBoarding in 40. Drink in 4.

Ski lodgesStay by the fire.

And moreMarinas, spas, bowling, festivals, members' clubs, weddings

Stadiums and arenas

Beer and hot dogs, without missing a play.

Golf and country clubs

Drinks, cigars and snacks, to the cart.

Nightclubs and VIP

Bottles, mixers and ice, to the booth.

Hotels, resorts and pools

Cocktails, lunch and towels, to the lounger.

Hotels

Room service, the easy way.

Casinos and sportsbooks

Stay in the game.

At every seat

The call to action is the same everywhere: scan, and say what you want.

Buttie table tent, cigar lounge graphite green

Every piece carries the four lines, what you can order at that venue, a QR code coded to the seat, and "Scan to order."

One app, every venue

We publish one app. The hanger tells it where it is.

1. The guest scans the hanger

The code carries two things: which venue, and which seat.

2. Buttie loads that venue's settings

Name and logo, color theme, menu and prices, which sections are on, the seat map, and which register gets the tab.

3. The same app looks like that venue

Graphite green with cigars in a lounge. Pearl with no cigars at a beach club. Cobalt with seat numbers in a stadium.

4. Adding a venue is a settings record and a box of hangers

No new app, no app-store review, no custom build.

App-store rules restrict apps that sell tobacco, so the store edition carries drinks and food. Cigars stay in the scan-and-order web version, switched on per venue. Exact store policy wording to be confirmed before submission. Most guests never install anything: the scan opens the web version, and the installed app is for regulars.

Build plan

From one lounge to any venue, in five steps.

Step	What gets built	Rough effort
1. New look on the live app	Serve the working app a third time with the Buttie look switched on. Ordering, pairing, tabs and staff screens stay the same code.	2 to 3 weeks
2. Venue settings and admin screen	Move everything venue-specific into settings: branding, theme, menu source, sections, seat map, register. A simple screen to set up a venue and print its hangers.	3 to 5 weeks
3. App Store and Google Play edition	Wrap the app in a native shell with push notifications, camera scan and Face ID. Drinks and food only. Listing, screenshots, privacy policy, review.	3 to 4 weeks, plus store review
4. More register systems	Connect Square, Toast and Clover alongside Lightspeed. Each needs the vendor's partner approval, which we do not control.	4 to 8 weeks each
5. Pilots	Three to five venues of different types, with a timed before-and-after study at each.	8 to 12 weeks, overlapping

Rough estimates for one developer working with AI assistance, not quotes. Steps 1 to 3 can overlap. Register partnerships are the biggest unknown.

The advertising

Four lines people repeat, on a shape they recognize from across the street.

One layout. Four lines. Every color.

Please disturb. Hey Buttie! YOUR PERSONAL BUTLER. The App that lets you keep your butt in your seat.

What a venue buys

Software, plus a box of hangers.

Hangers coded to the venue's seats, table tents, coasters, window decal, staff pins.

The business

Three ways it earns.

Subscription

Monthly fee per venue for the guest app, station screens and staff app. Reference points: GoTab $15 to $229 a month, Toast $69 and up for QR features. Our pricing is not set yet.

Physical kit

Card, acrylic, walnut, leather or steel. Premium materials are an upsell and a reorder business.

Register connections

Built on Lightspeed today. Each new register system opens that system's customers.

How we sell it: staff wear it, venues display it, the site books the demo.

The brand system

Sleek enough for a private lounge. Loud enough for a stadium.

One mark: a door hanger whose cutout is a lowercase b, with a butler's collar under it. Four lines, always in this order: Please disturb. Hey Buttie! YOUR PERSONAL BUTLER. The App that lets you keep your butt in your seat.

Eight colorways. On dark colors "Please disturb" is butter yellow; red is used only on light ones.

Images in this deck are AI-generated design concepts. The logo still needs to be drawn once as a master file, and QR codes shown are placeholders.

Use of funds

What the raise buys: a store app, a second register, and proof from five venues.

45%

20%

15%

12%

45%Product and engineeringNew look on the live app, venue settings and admin screen, App Store and Google Play edition, the second register connection.

20%Pilots and venue onboardingHanger kits, setup visits, support and the timed before-and-after studies at three to five venues.

15%Sales and marketingWebsite, demo material, trade shows, the first venue sales hire or commissions.

8%Legal and intellectual propertyProvisional patent, trademark for Buttie, venue contracts, privacy policy and store compliance.

12%Operations and reserveHosting, app-store and partner fees, insurance, accounting, and a cushion for register-partner delays.

Gets us to: App Store and Google Play edition live · Two register systems connected · Three to five pilot venues with measured labor and sales results · Patent filed and the Buttie trademark applied for.

Amount being raised: to be set by the founders. Draft split for discussion. The amount being raised, the runway it covers and the final percentages are for the founders to set; nothing here is a commitment or an offer of securities.

Where we are

A working product, a new name, a short list of next steps.

Seat ordering, pairing quiz, station screens, staff app, register tabs	Live at Aficionados (as Stack Finder)
Buttie name, logo and ad system	Chosen by the founders, September 2026. Logo to be drawn once as a master file.
Voice ordering	Working in the preview with the real menu. Not yet in the live app.
Name conflict check	Web search only; no ordering software named Buttie found. Trademark attorney review needed.
Patent	Provisional not yet filed. To be filed with the trademark. Door-hanger seat code to be included.
Measured labor and sales results	Staffing hours and order counts measured (Sept 5 to 18). To do: timed shift study, then 3 to 5 pilot venues
Pricing and amount being raised	To be set by the founders

PLEASE DISTURB
Hey Buttie!
YOUR PERSONAL BUTLER
The App that lets you keep your butt in your seat.

BUTTIE · JUAN PANESSO AND ARMANDO · INVESTOR PREVIEW, DRAFT